An Overview Of The Masterclass:

Session 1

The Strategic Shift - Gaining Clarity On Your Business Strategy

  • In this session, we'll be exploring the shift from being the logistical master to becoming a valued, strategic partner. You'll discover the key steps to clarify your business goals set your growth trajectory and put a specific action plan together to help you meet these new, bigger goals.

Session 2

Driving Opportunity through Strategic Sales, Marketing & Positioning

  • In this session, you'll uncover how to position yourself in a crowded market to magnetize your ideal clients and partners. We'll dive into specific sales and marketing strategies, and how to build and leverage one of your most valuable resources - your network!

Session 3

Increasing Your Financial Rewards While Erasing Financial Risks

  • In this session, you'll learn financial best practices to maximize advantages for you and your customers; including, budgeting, Key Performance Indicators (KPIs), and critical dashboards and reports to run your business effectively! We'll dive deep into advanced pricing strategies and techniques to increase your revenues and profits, and you'll learn how to mitigate risks in your business, that may stop you from getting the contracts you most desire.

Session 4

Building, Growing and Cultivating Your Dream Team

  • Whether you're a team of 1 or 20, full-time, part-time or mostly freelance, in this session, you'll learn the critical strategies in how to create and lead a motivated and productive team, advanced delegation strategies and how to free yourself up to focus ON your business - versus working solely IN your business. We'll go deep into best practices for hiring, incentivizing and developing performance-based compensation programs that will drive innovation, productivity and accountability to help you get to the next level in your business.

Session 5

Leadership, Growth and Personal Development

  • One of the most important steps to building a successful, sustainable and profitable business is learning to grow ourselves as entrepreneurs and leaders. More often than not, the person (or people at the top) are hindering the growth of the business... In this session, you'll learn key practices to becoming the leader you need to be to take your business to the next level, while up-leveling your game - maximizing your productivity, energy and excitement in your business.

Session 6

Building Your Strategic Event Business Blueprint

  • The most successful businesses don't just come up with strategic ideas and tactics - they put them in motion with Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) objectives to reach their goals. In this session, you'll learn how to put all of the lessons you've learned - the strategies and tactics into ACTION and how to leverage my team and our community of Event Business Owners and Independent Meeting Planners to support, coach and hold you accountable.

Awesome BONUSES Included With This Masterclass

  • BONUS 1: Group Q+A Coaching Call with Eric

    After you complete the training and are ready to execute on your plan, you will have the opportunity to ask all the questions you want in this group Q&A Coaching call.

  • BONUS 2: Group “Pitch me your business” Call with Eric

    This will be a separate call, after the Q&A Coaching call, when you will have the opportunity to “pitch” your business and receive feedback.

  • BONUS 3: Ticket to a 1-Day Online Mastermind Session

    You will have the opportunity to attend a 1-Day online Mastermind session focused on strategy implementation, hot seats, and business Q&A.

About Your Instructor

Eric Rozenberg

I'm Eric Rozenberg and I have produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits, and empower teams. For two decades, I consulted with Fortune 500 companies and produced conference in more than 50 countries across diverse industries. My focus was always on creating meetings that are not only breathtakingly memorable, but which bring corporate strategy to life and amplify team motivation and performance. Today, I'm focusing on bringing my global networks and event expertise to Event Business Owners like you. My wish is that my stories, advance and experience will help you work more strategically with your clients and generate more profits for them, and for you.


Allison Kinsley, CMM, CMP, CID

Chief Meeting Architect, Kinsley Meetings

"A lot of us do not take time to work on our business as much as we should. We’re often using as an excuse…doing the work and sometimes having a bit of discipline added to your day or your week or the focus that you have on your company would be really, really helpful. Eric is a really, really experienced person and I wouldn't have trusted my time talking about my business and my aspirations and where I want to go if I didn't trust the person who was teaching us."

Michael Greto, Owner

The Chatt Hills Company

"People need to take this course to really get them focused on what their goals and career strategies are all about as well as their personal strategy…I've been really thinking through where I need to be and put everything on paper…it helps to clarify where you're going…and it's attainable!"

Robyn Mietkiewicz, CMP, CMM

Sr. Director, Global Meeting Services Meeting Site Resources

"I’ve realized being a part of this program, that I need to do a big paradigm shift from just servicing my clients to actually running a business. That's something I've been aware of, but I didn't have the tools and resources I needed to do that. I've learned the steps I need to take as a business owner. I've gotten the resources, I needed, wonderful book recommendations, and a great new group of peers."

The Event Business Formula™ Masterclass

An Online Program to Help You Grow Your Event Business Sustainably and Profitably